For shops, online brands and restaurants
The Black Friday playbook: three weeks, one offer brief.
A week-by-week plan for a holiday sale run from one brief — the poster, the deck and the WhatsApp replies all reading the same offer, and nothing left running after the last day. The steps before the sale are filmed in OneManage itself; approving and running ads needs your own ad accounts, so those are described, not filmed.
- Takes
- Three weeks, about an hour a week
- You’ll need
- The offer, a few photos, a monthly limit
- Uses
- Doc, Design, Engage
- One offer brief that the poster, the deck and the replies all read
- Ads on Instagram, Facebook and Google Search that run only during the sale
- Every enquiry in one inbox — the ones that need you, handed to you
- Everything stopped the day after, with a record of what Engage did
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121 days before
Write the offer once
Start a project from “Launch an offer”: the brief, a one-page deck built from it, a sign-up form and a checklist arrive linked.
In the brief, write the offer in one line — what, how much, until when — and the details under it. The deck reads from the brief, so it’s ready when the brief is.
An offer you can adapt Black Friday: 30% off every 12-pack of Nitro 27 November – 1 December · free delivery over $50
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218 days before
Make the poster
Select the offer line in the brief, choose “Promote to…”, then “New design” — or a poster you already have. The line lands on it live; give the page your colours and photos around it.
Change the price in the brief later and the poster follows by itself. Want a whole layout? Ask the Design specialist for a poster from the brief: it lays out an artboard, finds photos, and every word stays editable.
Promote, don’t paste. A pasted price is a copy you’ll have to hunt down again.
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314 days before
Give Engage your business and your limit
If Engage doesn’t know your business yet, answer “Tell Engage about your business”: two minutes of questions that put an About page, a price list and your logo on the canvas.
Then choose what you want more of — Enquiries, say — “How much a month?”, “Where are your customers?” and “Where should the advert send people?”. Under “When?”, choose “Between two dates” and set the sale’s first and last day.
There is no “unlimited”: the monthly limit is the most Engage will ever spend in a month.
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413 days before
Approve the plan
Choose “Show me the plan”. Read where it runs, who sees it and what it costs, and look at your photo every way it could run.
Under “What you are approving”, choose “Yes, start”. Then decide how much it may do itself: “Let Engage run it”, or “Just suggest instead”.
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5Sale week
Answer everything in one inbox
WhatsApp questions about the offer are answered from what your canvas says. A bulk order, a complaint — anything Engage can’t be sure of — is handed to you.
Check “What Engage did” once a day: where it moved money, and which searches it blocked.
An example line for your About page, so answers stay right Sale prices apply from 27 November to 1 December only. Orders placed before 2 pm ship the same day.
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6The day after
Stop everything
One button stops every advert and every automatic reply. The plan, the enquiries and what Engage did stay on the canvas — next year’s sale starts from them.
1Write the offer once